Course Code : YNTM 307
Course Title : Research Methods
Weekly Course and application hours of the course: 3-0
Brief Course Description: Problems, large or small, are common experiences of businesses. Managers have to solve these problems and decide between options. Choices based on experience or instincts can be risky. Research Methods for Businesses lessons aim to provide students with the knowledge and skills to identify business problems in the light of scientific methods and determine their solution options, and prepare for the Graduation Thesis.
Textbooks and supplementary books:
The Craft of Research: 2nd ed. Booth W.C, Colomb G.G., and Williams J.M. (2003) University of Chicago Press: Chicago,
Practical Research: Planning and Design—8 th ed Il. Leedy P.D. and Ormrod J.E. (2005). Merrill Prentice Hall:
Investigating the Social World: The Process and Practice of Research—6 th ed New Jersey Schutt, R.K. (2009). Pine Forge Press: Thousand Oaks, Ca.
Marketing Research, David A. Asker, John Wiley High Education publications
Participation / Attendance 10%,
Mid-Term Exam 30%,
Final Exam 50%,
Continuity is at least 70% mandatory.