– Policy 1010: University External Graphic Identification Standards
Date Originally Issued: October 21, 2019
Authorized by RPM 2.7 (“Use of the University’s Name and Symbols”)
Process Owner: Chief University Communication and Marketing Officer
A cohesive visual identity presents a sense of unity and builds awareness and pride among those connected to The Mesarya Technical University (MTU). To ensure everyone associated with the University presents a consistent appearance in external communications materials representing the University, it is important that all such materials comply with the University’s graphic identification standards. This policy applies to all University-related materials and describes required standards and specifies when they must be followed. More specific information may be found in the “MTU Graphic Standards” manual which is available email@example.com the University Communication and Marketing Department (UCAM) can answer questions and help departments use these standards.
- Design Standards
Each year the University produces for external distribution, hundreds of brochures, posters, and other printed and electronic materials, ranging over a broad spectrum of subjects and meeting a variety of requirements. For these publications to make a cumulative impact for the University, they must have a reasonable degree of design unity. To achieve this unity, guidelines have been established, and are available at firstname.lastname@example.org the University does not intend that every publication look the same, only that the publication has common elements that show it is part of the University. Any information, whether in print or electronic form, published by an officially recognized University Faculty, school, branch, department, office, project, program, or area is considered “official” and is subject to the requirements of this policy. Information published by student organizations or by individual faculty, staff, or students is considered “unofficial” and may not carry the University logo, seal, or mascot.
2.1. University Stationery
Stationery includes printed letterhead, envelopes, and business cards. Stationery must comply with the graphic standards of this policy. Official University stationery will use the University logo as described in Section4 below. Names of individuals or other marks may not be printed on University stationery, except business cards. Envelopes must comply with the Applicable Northern Cyprus (TRNC) Postal Service requirements that all non-profit standard mail, commonly referred to as bulk mail, contain “The Mesarya Technical University” as the first line of type of the return address. For more information on mailing standards, contact MTU Mailing Systems or refer to UAP 6340 (“Postal Services”) . Electronic mail and attachments that use the University logo must comply with all aspects of this policy.
2.2.1. EEO and DA Statements
According to Applicable Northern Cyprus (TRNC) state and international laws, all major institutional publications should contain the following notice:
“The Mesarya Technical University is an Affirmative Action/Equal Opportunity institution. In accordance with the Applicable Northern Cyprus (TRNC) with Disabilities Act, this material is available in alternate formats upon request.”
All major institutional publications should also contain the reference “The Mesarya Technical University has been fully accredited by the YODAK of Northern Cyprus (TRNC), YÖK of Turkey together with other overseas accreditation bodies’ names once the accreditation has been completed”
2.3. Electronic Publishing
Official electronic publications are also required to contain the information in Section 2.2.1 and 2.2.2 above and specific identifying information, including the full name of the institution spelled out on the top level electronic page of the publication, use of the abbreviation “MTU” in the publication’s title tag, and includes adequate mailing address information. Departments should consult the ” MTU Identity Standards” manual for details on electronic publishing procedures and requirements, including electronically formatted versions of the University logo and copies of the current official electronic “page” design format.
- The University Name
3.1. The University’s Abbreviated Name – MTU
When addressing audiences familiar with the University such as faculty, staff, alumni, students, and community members always use the letters MTU, which should appear with the letters capitalized and without periods between the letters. The abbreviated name is the preferred choice for brand recognition. If pieces of a document are intended to be separated, such as tear-off mailers, each piece should also contain the abbreviated name.
3.2. The University’s Full Name
When addressing audiences that might not be familiar with what the abbreviated letters stand for, use the University’s full name. In titles, addresses, and other instances where the name stands alone, “The” in the title is used and capitalized, i.e. The Mesarya Technical University. In an address, the name of the University is listed above the name of the department. When the name is used in a body of text, “The” can be lowercase or dropped entirely, as appropriate. In legal or formal contexts, where using the full name is important, “The” should be capitalized. After the name has been used in full within a given body of text, it can be subsequently called the University or MTU. If pieces of a document are intended to be separated, such as tear-off mailers, each piece should contain either the full name or the abbreviated name.
- The University Logo
It is used in conjunction with the University’s abbreviated name, the University’s full name and with the names of faculties, schools, and units. Except for items requiring the University seal as mentioned in Section 5 herein, the logo should be used on stationery, publications and other materials, whether in print or electronic form those present the University to the public. Departments may not alter the University’s logo or create their own logo; they may use either the University’s logo or the University logo with their specific Faculty or school Disability potation which can be found at email@example.com
4.1. Logo with the University’s Abbreviated Name – MTU
When addressing audiences familiar with the University such as faculty, staff, alumni, students, and community members use the logo with the letters MTU. The abbreviated name is the preferred choice for brand recognition. MTU
4.2. Logo with the University’s Full Name
When addressing audiences who might not be familiar with what the abbreviated letters stand for use the logo that includes the University’s full name.
MESARYA TECHNICAL UNIVERSITY
4.3. Logo Colours
The logo for all University departments except for the Health Sciences Centre (HSC) will use a green or cinnamon brown. HSC may use turquoise (PMS 321) for logo colours. All University documents must comply with this standard by October 2019.
4.4. Logo Guidelines
Whenever the logo is used, the following rules apply:
- The complete logo must be used.
- The logo must not be altered or distorted in any way.
- The logo should not be combined with another emblem or symbol.
- Type should not touch the logo or be superimposed over it, except when specifically approved by the University Marketing Director.
- Only images of the logo that are of reproduction quality may be used. These images are available atlogo@universityor from UCAM in camera-ready and electronic format.
4.5. Commercial Use of the Logo
The logo is a registered service mark of The Mesarya Technical University. It must be properly presented and used for approved purposes only. The University licenses its trademarks, service marks, and logos and provides for the enforcement of its license agreements. Departments with questions regarding the use of the logo on manufactured items should contact the University Associate Athletic Director for Corporate Development/Licensing.
4.6. Special Logo Applications
University documents and forms distributed to external audiences such as University applications should include the University logo as an identifiable graphic on the front page. The University logo should always be used in institutional advertising. If a department has special design requirements for advertising, the department should contact UCAM. Modified versions of the logo may be permitted in very unusual circumstances. To request such a modification, a department must contact the University Marketing Director.
4.7. Uses of the MTU Logo with other Organizational Logos
In general, the University logo should appear by itself, and not with other logos. However, when the University is allied in a cooperative venture with one (1) or more other organizations, it may be appropriate to place the logos of these other organizations on the same page with the University logo. When this is done, the University logo should be larger than the other logos or all logos on the page should be the same size.
4.8. Uses of Unit-Specific Logo
In very limited circumstances as defined in the MTU Identity Standards manual a unit may use a unit-specific logo. If a unit wants to use a unit-specific logo as a graphic identifier, the unit must send a request to the University Marketing Director for approval. Requests are reviewed on a case-by-case basis. Whenever a unit-specific logo is used, the official University logo must also be used. The University logo should be larger than the other logos or all logos on the page should be the same size.
- The University Seal
The most formal symbol of the University is the seal. The seal is reserved for use on documents or forms of the highest official rank from the University Rector, the University Secretary, and the University Board of Trustee such as diplomas, certificates, certain invitations, legal documents, and other printed materials. Use of the seal must be approved in advance, by the University Marketing Director.
5.1. Seal Guidelines
Whenever the seal is used, the following rules apply:
- The complete seal must be used.
- The seal must be used alone and never combined with another emblem or symbol.
- Type may not touch the seal or be superimposed over it, except when specifically approved by the University Marketing Director.
- The seal may never be distorted.
- Only images of the seal that are reproduction quality may be used. These images are available from UCAMat logo@university
5.2. Commercial Use of the Seal
The seal is a registered service mark of The Mesarya Technical University. It must be properly presented and used for approved purposes only. The University licenses its trademarks, service marks, and logos and provides for the enforcement of its license agreements. Departments with questions regarding the use of the seal on manufactured items should contact the University Associate Athletic Director for Corporate Development/Licensing.
- The University Mascot
The Owl, or North Cypriot Owl, is the official mascot of the University. In general, proper placement of the Owl has the head facing to the right and can be used in a one-color or two-colour version. The University Athletic Department is the only department allowed to authorize use of the Owl head as an official symbol. Only officially approved images of the mascot that are reproduction quality may be used. These images and approval to use them must be obtained from the Associate Athletic Director for Corporate Development/Licensing. The Owl is a registered service mark of The Mesarya Technical University. It must be properly presented and used for approved purposes only. Departments with questions regarding the use of the Owl on manufactured items should contact the Associate Athletic Director for Corporate Development/Licensing.
- The University Colours
The official colours of the University are Green (PMS 200 ) and cinnamon brown . HSC may use turquoise (PMS 321). Departments will use the University’s official colours on publications. If you are using colour as a specific graphic identifier and need an option other than green and cinnamon brown, navy blue and dark yellow are allowable substitute. However, except for HSC the logo will always be shown in green and cinnamon brown.
Exceptions to this policy must be approved by the University Marketing Director.