Course Code : TURZ 426

Course Name : Strategic Management

Weekly lecture and application hours: 3 -1

Short course description: It is a course that includes the information obtained in the previous lessons and together with other supportive information, including the issues of recognition, determination, analysis and analysis of business problems.

Textbooks and supplementary books:

  1. Management and Organization in Modern Hotel Enterprises. Sener, B. (2001). Gazi Bookstore.
  2. Hotel Management. Mavis, F. (2006). Ankara: Detail publishing.
  3. Contemporary Management Techniques in Tourism Enterprises. Aksu, A. Ve Ehtiyar, R. (2007). Ankara: Detail publishing.

Course evaluation:

Participation / Attendance : 10%, Mid-Term Exam : 30%, Homework : 10%, Final Exam : 50%,

Attendance is at least 95 % mandatory.