Course Code : TURZ 420

Course Name : Consumer Behaviours in Tourism Industry

Weekly lecture and application hours: 3 -1

Short course description: This course examines the role of consumer behaviour in the marketing process, accepting consumer behaviour in the tourism industry, and identifying motivated actors for purchasing tourism products including consumers, internal and external determinants, and understanding touristic purchasing decisions.

Textbooks and supplementary books:

  1. Public Relations in Businesses, Sabuncuoğlu, Z. (2004) Istanbul, Actual Publishing.
  2. Basic Public Relations Information, Göksel, Ahmet Bülend, 2007, E.Ü Publishing

Course evaluation:

Participation / Attendance : 10%, Mid-Term Exam : 30%, Homework : 10%, Final Exam : 50%,

Attendance is at least 95 % mandatory.