Course Code : TURZ 328

 Course Name : Tourism Marketing

Weekly lecture and application hours: 3 -1

Short course description: The aim of this course is to provide students with knowledge about marketing techniques and application of these techniques in hotel management sector.

Textbooks and supplementary books:

  1. Modern Marketing, Altunışık, R., Özdemir, Ş., Torlak Ö. (2002). İstanbul, Exchange publications.
  2. Marketing Principles, Mucuk, İ (1997), Istanbul, Turkmen Bookstore.
  3. Marketing: an introduction, Kotler Philip, P. Kotler and G. Armstrong (1993), New Jersey, Printice Hall,
  4. Customer Relationship Management in Sales and Marketing, Odabaşı, Y., (2005). 5th Edition, Istanbul, Sistem Publishing
  5. CRM Journey, Gel, Oğuz C., (2004). 3rd Edition, Istanbul, Sistem Publishing
  6. Tourism Marketing, Kozak, N. (2006) Detay Publishing, Ankara
  7. Marketing Principles and Practices in Tourism Enterprises, İçöz, O. (2001) Extended Edition, Turhan Publishing House, Ankara
  8. Tourism Marketing, Hacıoğlu, N. (2005) 5th Edition, Nobel Publishing, Ankara

Course evaluation:

Participation / Attendance : 10%, Mid-Term Exam : 30%, Homework : 10%, Final Exam : 50%,

Attendance is at least 95 % mandatory.