Course Code : TRM 479
Course Title : HOTEL FRANCHISING MANAGEMENT
Weekly Course and application hours of the course: 3-0
Brief Course Description:
This course will explore franchising management, methods, and rules. Franchising is simply an efficient and innovative means of distribution of goods and services. It is an arrangement under which the entrepreneur (the ‘franchisor’) permits selected people (`franchisees’) to operate their own business under the franchisor’s brand name. In this course students will explore the unique nature of the franchising relationship and learn how the franchisor develops, controls and expands the brand through selected real-life franchise case studies for hospitality industry.
Credit(s): 3 ECTS: 5
Textbooks and supplementary books:
Participation / Attendance : 10%,
Mid-Term Exam : 30%,
Homework : 10%,
Final Exam : 50%,
Attendance is at least 95 % mandatory.