Define, evaluate and implement criteria according to which an enterprise is defined and link the results with the analysis of the environment to identify perspectives.

  1. Knowledge and understanding

On completion of this programme the successful student will have knowledge and understanding of: .

1. A critical understanding of the international tourism and hospitality business environment.

2. Knowledge of how contemporary models of competitive analysis are applied to the hospitality industry.

3. A systematic understanding of how planning and managing in Tourism and Hospitality inter-relate with strategic change.

4. A critical understanding of marketing management in the international tourism and hospitality sector.

5. A critical understanding of key issues in policy and planning in the contemporary global tourism industry.

6. Specialist knowledge of issues relating to the growth and development of the global events industry

B. Cognitive (thinking) skills

On completion of this programme the successful student will be able to:

  1. Demonstrate a capacity for critical argument and evaluation.
  2. Synthesise the relationships between different aspects of specialist management functions in relation to the general management of international hospitality operations.
  3. Relate issues of tourism policy to the management of tourism at a number of different levels from the international down to the local.
  4. Apply the key concepts dealt with in the academic and professional literature.
  5. Learn independently and apply that learning to real life examples.
  6. Evaluate relevant specialist theory and practice in the context of the contemporary global tourism and hospitality industry.


  1. Practical skills


On completion of the programme the successful student will be able to:


1. Analyse problems in complex business situations; evaluate potential solutions.

2. Develop case studies gathering a range of material, selecting an appropriate choice of material and communicating this selection effectively either Teaching/learning methods Students learn practical skills through interactive seminars, group work, workshops, informal presentations and tutorials as these permit lively gathering and exchange of research material orally or in writing.

3. Work with and manage a small team, dealing with problems, risks and uncertainty effectively and developing decision making skills.

4. Self-appraise and critically reflect on their own work.

5. Research material for reports and essays and apply that material selectively in developing a reasoned argument.

D. Graduate skills

On completion of this programme the successful student will be able to:

1. Clarify career objectives and develop plans to achieve them.

2. Learn flexibly and effectively from diverse opportunities.

3. Communicate persuasively using a range of media.

4. Contribute positively to team performance.

5. Use ICT to improve personal productivity.

6. Collect, analyse and critically interpret numerical data