Course Code : SYB 406
Course Name: MARKETING IN HEALTHCARE ORGANIZATIONS
Weekly lecture and application hours of the course: 3-0
Lesson description: Within the changing marketing understanding, by revealing the importance of the customer, gaining customers, retaining the won customer, regaining the lost customer and examining the customer relations in terms of business management, employees and customers. Processes and application examples for the production of products and services focused on total quality and value for the continuity of customer satisfaction in terms of sustainable competition. Measurement methods of customer relations.
Textbooks and supplementary books:
1- Health Services Marketing, Dilaver Tengilimoğlu, Political Publishing.
Participation / Attendance : 10%,
Mid-Term Exam : 30%,
Homework : 10%,
Final Exam : 50%,
Attendance is at least 95 % mandatory.