Course Code : SYB 312
Course Name: STRATEGIC MANAGEMENT IN HEALTH INSTITUTIONS
Weekly lecture and application hours of the course: 3-0
Course description: Basic concepts of strategic management; strategic management model; situational analysis (mission, vision, values, goals, general and health environment and service area analysis and internal environment analysis); developing alternative strategies (directional, adaptation, market entry, competition), evaluating alternatives and choosing a strategy; implementation of the chosen strategy (development of service delivery and support strategies and unit action plans); developing strategic thinking maps to guide strategic momentum at every stage.
Textbooks and supplementary books:
1- Strategic Management in Health Institutions, Prof. Dr. Elif Dikmetaş Yardan, Nobel Publishing.
Participation / Attendance : 10%,
Mid-Term Exam : 30%,
Homework : 10%,
Final Exam : 50%,
Attendance is at least 95 % mandatory.