Course Code : SYB 308 


Weekly lecture and application hours of the course: 2-0

Course description: Sales and marketing in health tourism, Thermal health tourism, Communication and public relations, Incentives Overseas contracts, Intermediary institutions in health tourism, the location of agencies, Congress management in health tourism, Marketing and customer relations management in health, Total quality management, Corporate report Strategic planning, Human resources, Transportation accommodation treatment, Thermal health tourism, Disabled tourism 3. Age tourism, JCI in health tourism, Problem solving techniques, Financial techniques, Health economy Information systems in health tourism, ISO 9001 quality management standard, Health Law, International health insurance.

Textbooks and supplementary books:

1- Health Tourism, Dilaver Tengiliomğlu, Political Publications.

Course Evaluation:

Participation / Attendance : 10%,

Mid-Term Exam : 30%,

Homework : 10%,

Final Exam : 50%,

Attendance is at least 95 % mandatory.