Course Code : SYB 103


Weekly lecture and application hours of the course: 3-0

Course description: Basic information about business, Establishment and legal structures of businesses, Business ethics and social responsibility, Management and functions, Marketing management, Product, pricing, promotion and distribution strategies, Production management, Human resources management, Accounting and finance management

Textbooks and supplementary books:

1- General Business, Adnan Çelik and Şerif Şimşek, Eğitim Kitabevi Yayınları.

Course Evaluation:

Participation / Attendance : 10%,

Mid-Term Exam : 30%,

Homework : 10%,

Final Exam : 50%,

Attendance is at least 95 % mandatory.