Course Code : SYB 103
Course Name: GENERAL BUSINESS
Weekly lecture and application hours of the course: 3-0
Course description: Basic information about business, Establishment and legal structures of businesses, Business ethics and social responsibility, Management and functions, Marketing management, Product, pricing, promotion and distribution strategies, Production management, Human resources management, Accounting and finance management
Textbooks and supplementary books:
1- General Business, Adnan Çelik and Şerif Şimşek, Eğitim Kitabevi Yayınları.
Participation / Attendance : 10%,
Mid-Term Exam : 30%,
Homework : 10%,
Final Exam : 50%,
Attendance is at least 95 % mandatory.