Course code : PAZL303

Course Title : Marketing Principles

Weekly Course and application hours of the course: 3-0

Brief Course Description: Although the importance of marketing is adopted by businesses, marketing principles and functions need to be understood better in order to understand the main concepts and overcome the difficulties in practice. The aim of the Principles of Marketing courses is to present the concepts and practices that students will find valuable in real life.

Textbooks and supplementary books:

  1. Integrated Advertising, Promotion, and Marketing Communications, Kenneth E Clow Donald Baack, Pearson education Boooks

  2. Marketing Mistakes And Sucesses, Robert F. Harley, John Wiley High Education

Course Evaluation:

Participation / Attendance : 10%,

Mid-Term Exam : 30%,

Homework : 10%,

Final Exam : 50%,

Attendance is at least 95 % mandatory.