Course Code : PAZL 306
Course Title: Marketing Management
Weekly Course and application hours of the course: 3-0
Brief Course Description: In many organizations ranging from world leaders to small businesses, it is observed that there is an unguidedness between the operation and methods of marketing and the marketing plan that is the main result of this process. Students attending Marketing Management courses will find the opportunity to learn the necessary management skills as well as the marketing plan and implementation.
Textbooks and supplementary books:
Marketing Management: Millennium Edition: International Edition by Philip T. Kotler
Retailing Management, Michael Levy, Mc Graw Hill.
Participation / Attendance : 10%,
Mid-Term Exam : 30%,
Homework : 10%,
Final Exam : 50%,
Attendance is at least 70% mandatory.