Course Code : BES 403
Course Name: Creating a Brand in the Profession
Disease Course and Application Time: 3-0
Course Description: Brand concept and definition, product and brand separation, basic elements of brand creation process, brand personality concept and basic dimensions, brand creation and management strategies, brand name creation strategies
Textbook and Supplementary Books:
- Brand Management and Marketing Strategies, Dr. S. Bora Çavuşoğlu.
Participation / Attendance : 10%,
Mid-Term Exam : 30%,
Homework : 10%,
Final Exam : 50%,
Attendance is at least 95 % mandatory.