Course Code : BES 403 

Course Name: Creating a Brand in the Profession

Disease Course and Application Time: 3-0

Course Description: Brand concept and definition, product and brand separation, basic elements of brand creation process, brand personality concept and basic dimensions, brand creation and management strategies, brand name creation strategies

Textbook and Supplementary Books:

  1. Brand Management and Marketing Strategies, Dr. S. Bora Çavuşoğlu.

Course Evaluation:

Participation / Attendance : 10%,

Mid-Term Exam : 30%,

Homework : 10%,

Final Exam : 50%,

Attendance is at least 95 % mandatory.