Course Code : ABSA 428
Course Title : Crisis Management
Weekly Course and application hours of the course: 3-0
Brief Course Description: This course aims to teach the detailed and practical aspects of managing business crises. It allows students to understand signs of crisis and develop preventive strategies to manage unexpected risks.
Textbooks and supplementary books:
1- Risk Issues and Crisis Management, A casebook of Best Practice, Michael Register and Judy Larkin, The Institute of Public Relations.
Participation / Attendance : 10%,
Mid-Term Exam : 30%,
Homework : 10%,
Final Exam : 50%,
Attendance is at least 95 % mandatory.